Intuition Solutions is our customer publishing and content
marketing service for healthcare providers and medical travel destinations. We
provide tailored content and publishing solutions – online, in print, and face
to face. This ranges from creating editorial content to building websites and
mobile apps, destination and treatment guides, magazines, video and digital
content, and live events.
Stand out from the crowd
One way of standing out from the crowd is by positioning
your healthcare service, your facility or destination as an “expert adviser”
and building your reputation in a specific area of treatment. We can help you
to achieve that differentiation.
We publish treatment guides such as the Guide to Going
Private, the Guide to Hip Replacement, the Guide to Cosmetic Surgery, the Guide
to Medical Tourism, and Guides to Dental Treatment Abroad, Cosmetic Surgery
Abroad, Obesity Treatment Abroad, and Fertility Treatment Abroad. Our guides
appear online and in print, and can be customised to include the client’s own
content and branding.
Our guides are based on a clearly thought-out assessment of
your target audience and a plan for using the publication to attract patients.
We can help you to identify your audience, define your message, and plan how
best to get your message across.
Developing your healthcare media strategy
Destinations or healthcare providers seeking to promote
their services in healthcare markets are not restricted to the use of our own
media. We can help you to develop your brand strategy and promotional approach
for a target market AND execute the promotional plan within that target market
across all media.... both online and offline.
In developing your promotional strategy, our input can
answer questions such as:
- Which patients should you target? What is the
best way to target these patients? Where (within a country) should you be
- What message should you “broadcast” about your
- What media should you use - online or offline,
Pay Per Click? Press or radio? Which web sites, newspapers, magazines would be
the best place to advertise?
- How should that message be delivered in terms of
the creative approach?
Once a promotional strategy has been agreed, we can help you
to deliver that strategy by developing the creative approach, selecting and
buying the media (online or offline) and monitoring response rates.